Dîner en Blanc comes to Asia for the first time!!!

Hi Huneybees,

Dîner en Blanc - the worldʼs first viral event, a très chic picnic imported from Paris which has taken hold of outdoor public spaces in 20 cities across 5 continents in 2012, from Barcelona to New York City, from Montreal to Sydney, is coming to the capital of Asia, Singapore!

Yes! We are the first Asian city to host Dîner en Blanc!! ヽ(^。^)ノ

No other pop-up event launched anywhere has managed to create interest worldwide by reaching out to culinary enthusiasts anxious to recreate the concept in their city and assemble them into one network.

How does it work?

At the last minute, the location is given to thousands of friends and acquaintances who have been patiently waiting to learn the “Dîner en Blanc's” secret place. Thousand of people, dressed all in white, and conducting themselves with the greatest decorum, elegance, and etiquette, all meet for a
mass “chic picnic” in a public space.

Over the course of the evening, the diners enhance the function and value of their city's public space by participating in the unexpected.

Beyond the spectacle and refined elegance of the dinner itself, guests are brought together from diverse backgrounds by a love of beauty and good taste. Le Dîner en Blanc recalls the elegance and glamour of court society, and diners engage one another knowing they are taking part in a truly magical event.

There are no disruptions: no car traffic, no pedestrian traffic, except for the occasional amazed and astonished looks from passers-by at the scene unfolding before them. And we, as they, wonder whether it's all not a dream.

The Birth of White

Launched with just a handful of friends by François Pasquier some 24 years ago in Paris, Dîner en Blanc now assembles nearly 15,000 people each year around the globe.

The swank supper first sprang to life in 1988 in Paris, when after a few years abroad, François Pasquier held a dinner party to reconnect with friends. To deal with a mounting guest list, he asked attendees to convene at the Bois de Boulogne dressed in white so they could all find each other. What started with simple word-of-mouth—friends inviting friends—today has as many as 15,000 white-clad guests meeting annually in the public spaces of major cities worldwide.

The French capital's most prestigious sites have previously played host to it: the Pont des Arts, the Eiffel Tower site, the Louvre Pyramid, the Trocadéro Esplanade, Place Vendôme, the Château de Versailles, the Esplanade de Notre- Dame, the Esplanade des Invalides, the periphery of the Place de l'Étoile, the Champs-Élysées, Place de la Concorde and last year: The Carousel du Louvre. The Paris police tend to tolerate this ‘wild' gathering, if not perhaps even wishing they could join in!

For the Singapore stop, 2 Privileged "Friends" has pulled in some surprises too...

The Worldʼs Strongest Bank (ranked by Bloomberg Markets) OCBC Bank has a share in creating history too! Traditionally, the hosts of Dîner en Blanc have kept the venue a “mystery” until the last minute, by offering guests the option of selecting Coach Bus Departure Points, Public Transport Departure Points or Pedestrian Departure Points. For the first time in Dîner en Blancʼs 24-year history, there will be 2 Departure Points named after a participating partner - OCBC Bank. This concept (exclusive to the Singapore installment of Dîner en Blanc) is made possible only because of the good folks at OCBC Bank!

World-renown champagne-maker Perrier-Jouët has also joined in the revelry to offer 2 complimentary historic flutes for every bottle purchased by diners online at a special price (so special, it cannot be revealed!). Diners can get to choose from a selection of 2 red wines and 2 white wines by Wyndham Estate and Graffigna (exclusively offered by Pernod Ricard - the worldʼs co-leader in wines and spirits). It is definitely our honour to have two of the worldʼs greatest brands as “friends” of this spectacular inaugural party for Singapore - a once-in-a-lifetime experience where “friends” is the word of the evening, the essence of the celebration.

So now, are you ready for le pique-nique on 30 August?