Francfranc to Open its Largest Flagship Store Worldwide @VivoCity

Hi Huneybees,

The world renowned premium Japanese retailer of homeware and furnishings, Francfranc is launching its first flagship store in Southeast Asia here in June 2012. It's going to be the largest flagship store in the world and Vivocity, Singapore is proud to "house" them in the mall.

Feel like Alice in Wonderland eh?
The Francfranc store in VivoCity will occupy a retail space of 20,000 square feet on the second floor and will adopt a design concept titled ‘Francfranc Wonderland’. The concept, designed by award-winning designer, Yasumichi Morita, invites shoppers to step into and explore the many fascinating products like a treasure chest, setting their minds racing with possibilities. The extensive variety of products also targets to help customers of Francfranc create rich spaces within their homes.

Offering home furnishings, fabrics as well as lighting and appliances, Francfranc also carries a range of home and interior accessories, health and beauty products, along with table and kitchenware. As part of their launch, Francfranc will hold a soft-opening fair at VivoCity’s Atrium from 18 to 24 April 2012 to showcase some of its collections.

“In line with VivoCity’s commitment to bring together great brands in one location to benefit our shoppers, we are thrilled to welcome Francfranc’s biggest flagship store in the world this June. With its diverse mix of offerings, the Francfranc store will reinforce our position as Singapore’s must-go retail and lifestyle destination. We are also very pleased that Francfranc has chosen VivoCity for its biggest flagship store.” --Chang Yeng Cheong, General Manager of VivoCity

Francfranc, which operates under Japan-based BALS Corporation, opened its first store in 1992 at Tennozu Isle, Japan. The brand has expanded through the years and currently has over 100 outlets in Japan, South Korea, China and Hong Kong. The Francfranc brand is an Asian favorite due to its “design creates value’ concept that creates rich spaces in homes.

A couple of concepts of what a Francfranc home looks like...

More information about the Francfranc store opening at VivoCity will be announced shortly. (Oh bummer! Can't they arrive earlier?! I want a Francfranc home too ~)