APB SingaporeHuney'z World

Hi Huneybees,

Last night, Tiger Translate launched their 1st installment event "Suspended Animation", to over 300 guests at 15 Minutes, LaSalle. Launched in 2005, Tiger Translate is a global creative platform that showcases the best in art, design, music and photography by creatives from the East and West. Tiger Translate serves as an opportunity for consumers to “transform their world” based on their individual expression.

The event was anchored by Tiger Crystal, a variant of world acclaimed and Singapore’s most popular beer brand, Tiger Beer.

Enjoying the party with Peiyun!

Reminded me of the food served at Dr. Martens' #FIRSTANDFOREVER Campaign.

The event was conceptualised with the theme of Suspended Animation, inspired by the filtering technique used as part of the process to produce Tiger Crystal called “Cold Suspension”, and provided an audio-visual experience to guests, in line with the global positioning of Tiger Translate as a platform to enrich and bring new perspectives to consumers’ beer experiences.

With Darren Dubwise from local group Syndicate and guest DJ Isaac Aesili from New Zealand performing a mix of cutting-edge beats throughout, guests were encouraged to draw out their personal expressions of creativity through art and music at interactive projections installed at the venue.

These projections generated graphics based on motion and were able to display them as art pieces to produce different suspended animation works.

I even got to keep a memento for myself!

Guests had to simply be in front of each interactive wall and create a series of movements and gestures to produce their very own motion art which they were able to take home. Another interactive area allowed guests to jump on a trampoline and their movements were captured as
graphic animation on a screen.

Throughout the event, guests enjoyed refreshing and easy-to-drink Tiger Crystal and were also able to take home exclusive and limited silk-screened Tiger Translate T-shirts designed by local visual and audio specialist, Kiat of Syndicate.

Hit + Run! The company I met during Social Media Week!

“Tiger Translate is all about engaging our consumers through a multi-sensory fusion of art, design and music, and we wanted to stay true to this message with this event by focusing on the theme of motion capture as a visual art form. We are encouraged and pleased with the response from guests who enjoyed drawing out individual levels of creative expression and this different perspective to enjoying Tiger Crystal” ---Mr. Rene de Monchy, Head of Marketing, APBS.

The Tiger Babes...

Thanks Tiger Beer!

More Than 200 Elderly Folk From Kreta Ayer Revel In CNY Festivities With APB

Hi Huneybees,

More than two hundred elderly persons living in the Kreta Ayer constituency were treated to an evening of food, fun and festivity as part of the celebrations to usher in the upcoming Year of the Water Dragon.

Hosted by Asia Pacific Breweries Singapore (APBS) at Kreta Ayer Square in Chinatown, an intimate charity dinner was held to enhance the spirit of "togetherness" amongst the elderly community.

Tables are set.

Guest of Honour - Dr Lili Neo was seated.

Yum Seng!

After a little performance and speech, the dinner has officially started.

First dish has got to be the Yu Sheng! How can you miss that on a CNY dinner right?

Wonder what's everyone wishing for as they 'mixed' the ingredients together.

APBS staff was on the ground as hosts to the elderly guests, providing the personal touch to serve them a sumptuous spread and provide an evening to remember. Even blogger Gin Wong was there to volunteer and helped with the beer.

In between, there were some performances and more food!

This lady was super happy and she was dancing, singing along with the performance. A little high?

Mr Michael Chin, General Manager, APBS, along with Dr Lily Neo, MP for Tanjong Pagar GRC and Adviser to Kreta Ayer-Kim Seng GROs ended the evening of festivities by personally handing out red packets (ang baos) to each of the elderly folk in attendance at the event.


Dr Lili Neo. She totally never changes. I used to enter into art competitions and Dr Lili Neo was the one who would hand me my certs and trophies. It's amazing she looks the same!

Dr Lili Neo and hubby, Dr Ben Neo.

Said Mr Chin, “Organising this Chinese New Year charity dinner has become a tradition for APB Singapore and it gives us the opportunity to give back to the community each year. This year’s dinner event is significant as it marks the tenth year that we have hosted it for the elderly living in Kreta Ayer and we will work towards supporting the community them in the years ahead.”